Basic visual identity, printed materials, illustrations, and digital content concepts for a dog treat company.

 

Digby's aims to disrupt the pet food market by offering limited ingredient, filler-free dog treats and vitamin chews. I created a playful logo that reflects the company's new and unexpected approach to pet products, and selected a bright, bold color palette to mirror the fresh ingredients in each treat. Since Digby's primarily uses social media to market, I wanted to make sure the identity was strong but very versatile so that the art department has the freedom to adapt to changing design trends while creating content that remains cohesive and recognizable.