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CLOUDY HILLS

Visual Identity, Brand Patterns, & Packaging

Visual identity, custom brand patterns, and packaging concepts for a premium tea company.  I paired organic handmade icons with a contemporary clean logo to communicate the company's traditional hands-on approach to the production of simple and elegant tea.

I hand-carved stamps of tea leaves, jasmine flowers, and oranges to create cohesive icons for each tea blend and to create a repeating tea leaf pattern. The additional pattern of organic lines is more abstract and is subtly based off of aerial views of tea fields. I used a textured brush when drawing the lines to ensure the pattern fit in with the stamp aesthetic of the other brand materials.

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