Logo redesign, basic visual identity, and illustrated collateral concepts for the American Beekeeping Federation. I created this new visual identity to appeal to a younger, environmentally conscious audience and to shift the organization's focus from educating the beekeeping community to instead encouraging donations to their existing Friends of the Bee Fund. The poster was created as a thank you gift for those who donate to the fund, while the pins and Friends of the Bee products are all buyable merch with the profits going to the fund.